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THG plc, an initialism of its original name The Hut Group, is a global retailer and brand owner, headquartered in , England, operating through two predominantly online consumer businesses: THG Beauty and THG Nutrition.

In January 2025, THG plc demerged its technology and logistics arm, THG Ingenuity, into a privately owned, stand-alone business. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.


History
The company was founded in Manchester in 2004 with a £500,000 investment by Matt Moulding and John Gallemore. The company sold and online before creating white-label web stores for large physical retailers, including , Argos Entertainment, and . It operated a warehouse in , allowing customers to avoid paying VAT on items priced below £18.

The creation of the in 2007 undermined this business model and The Hut Group began acquiring internet retailers and moving them into the group's existing systems and warehouses. The company purchased in 2009, Lookfantastic in 2010 and in 2011. The group focused on beauty and lifestyle products because of the large margins and potential for international scaling.

Investors included , a former chief executive of Tesco, and , the chairman of . In 2014, the company sold a 19.2% stake to KKR, while Balderton Capital, a technology investor, held an identical stake. invested £138 million in February 2016, and announced an undisclosed equity stake in May 2016. In August 2017, reported that had made their first investment in The Hut Group. In 2017, The Hut Group was valued at more than £2.5 billion making it one of the most valuable private companies in the United Kingdom, and one of the UK's unicorn companies.

On 16 September 2020, THG floated on the London Stock Exchange, the largest IPO on the LSE since 2013. The share price rose in value by 25% on the first day of trading, generating £920m for the company and £961m for the company's owners. After the flotation, Moulding received one of the biggest payouts in UK corporate history of at least £830m in shares.

However, by early October 2021, THG's share price had fallen by more than 60% since the start of the year. On 12 October 2021, the company held a capital markets day to unveil its sustainability strategy with investors. Afterwards, shares fell by 35%, wiping £1.8 billion off THG's value.

Following criticism of the company's governance arrangements, Charles Allen replaced Moulding as chairman in March 2022, with Moulding remaining CEO.

In July 2023, THG confirmed the sale of its OnDemand division to the existing leadership team, with financial backing from investment firm . The division included the webstores IWOOT, My Geek Box, Pop In A Box, Very Neko and Zavvi. ProBikeKit was sold separately to in the second quarter of 2023. The sales generated £4 million and THG announced that both would continue as clients of THG Ingenuity. Arrow Films was retained by THG and moved into THG Ingenuity.

In June 2024, it was announced that THG had sold its Luxury division, including the designer clothing, accessories and web stores, Allsole, , MyBag and The Hut, to Frasers Group.

In January 2025, Ingenuity demerged from THG plc into a privately owned, stand-alone business.


Products and services

Beauty
THG Beauty sells own-brand and third party cosmetics, including skincare, haircare, makeup and fragrances.

It both owns brands (Ameliorate, Biossance, Christophe Robin, ESPA, Grow Gorgeous, and Perricone MD) and its own web stores (Lookfantastic, , and ). Each web store is localised to different territories, including localised pricing, promotions, content, marketing, influencers, customer service, couriers and payment options. It offers three subscription services through Lookfantastic, Dermstore, and Glossybox which are designed to introduce consumers to new THG products.

The division has its own product development and manufacturing facilities (THG Labs in the UK and Bentley Laboratories in the USA) for both own-brands and third parties.


Nutrition
THG Nutrition is a retailer of sports nutrition supplements and health and wellness products, led by the world's largest online sports nutrition brand, Myprotein. It also includes supplements brand, Myvitamins and activewear brand, MP Activewear. Like the Beauty division, THG Nutrition is vertically integrated with its own localised web stores, product development and manufacturing facilities which also service third parties.


Facilities and locations
THG's head office is at the purpose-built ICON Technology Campus at Manchester Airport which opened in 2021.

In 2020, THG exchanged contracts to build a new 1m sq ft global headquarters at Airport City Manchester to be called THQ. It was due for completion in 2022 but work had not yet begun by October 2022.


Acquisitions
THG has pursued an acquisition strategy of mainly taking full ownership of e-commerce businesses in a variety of retail sectors and putting the websites onto the e-commerce platform, THG Ingenuity.

+ Acquisitions
2009 An online entertainment business that had gone into administration in 2008. Sold with the OnDemand division in 2023. Sold (2023)
IWOOT - I Want One of Those2010£0.6MBought from Findel Group as well as Confetti, a wedding accessories retailer. Sold with the OnDemand division in 2023. Sold (2023)
MyBag2010 Designer handbags and accessories retailer. Sold to in 2024. Sold (2024)
Lookfantastic2010£19.4MBought from the Crown family, the business sold beauty, skincare and haircare products and operated beauty salons in the UK. Beauty
Mankind2010£2.5MBought weeks after purchasing Lookfantastic Group, Mankind is a male-focused online grooming retailer. At the time, it reported £5M annual sales. Beauty
HQhair2011 Bought out of administration. Beauty
2011£60MThe deal was estimated at £60 million at the time of the announcement. Nutrition
2013 Bought from Administration. Originally a predominantly physical retailer based in York, it operated solely online until December 2017 when it launched a new flagship store in , . Sold to Frasers Group in 2024. Sold (2024)
Active Nutrition International2014 A Finnish online sports nutrition retailer, Mass.fi, discontinued in 2017. Discontinued (2017)
ProBikeKit2013 Online UK cycling equipment and accessories retailer. Sold to Frasers Group in 2023. Sold (2023)
2014 An online secondhand marketplace founded by Ian Buzer in 1998. It was one of the largest in the UK with over 6 million members. Ingenuity (demerged 2025)
Pop In A Box2015 Online retailer of Pop! Vinyl figures and accessories. Sold with the OnDemand division in 2023. Sold (2023)
My Geek Box2015 Subscription box service for collectibles and toys. Sold with the OnDemand division in 2023. Sold (2023)
Mio Skincare2015£3.7MBritish skincare brand. Discontinued (2025)
Grow Gorgeous2016 Canadian haircare brand acquired from Deciem. Beauty
SkinStore2016£17.9MAn online-only beauty retailer in the USA and Australia, purchased from Walgreens Boots Alliance. Discontinued (2025)
Hale Country Club & Spa2016£23.8MThe group's first physical retail acquisition. Ingenuity (demerged 2025)
IdealShape2016£30.7MA US-based dieting and nutrition brand based in American Fork, Utah.exanteDiscontinued (2024)
SkinCareRx2016£4.4MUS based online skin care product store. Discontinued (2025)
Hangar Seven2017£9.2MA UK-based digital content studio.THG StudiosIngenuity (demerged 2025)
UK2 Group2017£58MA web hosting firm with data centres around the world.THG Ingenuity Cloud ServicesIngenuity (demerged 2025)
RY2017£6.8MAn Australian beauty online retailer. RY, which stands for 'Recreate Yourself', was established by James Patten and Brad Carr in 2005. Beauty
Glossybox2017£17.5MA European provider of beauty box subscription services. It was bought from and Kinnevik Online. Beauty
ESPA2017£68.2MA UK firm with a presence in more than 700 spas in 60 countries. Beauty
Illamasqua2017£16.9MA British make-up brand founded in 2006 by Julian Kynaston. Beauty
Eyeko2018£16.5MA specialist eye cosmetic brand. Beauty
2018£12.7MAn online translation company.THG FluentlyIngenuity (demerged 2025)
Acheson & Acheson2018£52.8MA cosmetics developer and manufacturer based in and . Purchase included Acheson's own skincare brand, Ameliorate.THG LabsBeauty
Christophe Robin2019£44.7MA French haircare brand established in 1999. Beauty
Eclectic Hotel Group2019£39.9MThe Manchester hotels, King Street Townhouse and Great John Street Hotel. Ingenuity (demerged 2025)
Perricone MD2020£51MUS prestige skincare brand. Beauty
David Berryman Limited2020£7.5MA fruit-based ingredients supplier and canned drinks manufacturer based in . Nutrition
Claremont Ingredients Limited2020£61.1MA manufacturer of liquid and powder flavourings and colourings based in Silverdale, Staffordshire. Sold to Nactarome Group for £103M in 2025. Sold (2025)
2020£260.9MUS skincare retailer acquired from Target Corporation. Beauty
Indigo Environmental Limited2021£6.3MA recycling facility in , and Three Counties Reclamation Limited, a recycling facility in .THG EcoIngenuity (demerged 2025)
2021£18.5MA British film distributor. The purchase also included The Engine House Media Services, a and audio description company. Ingenuity (demerged 2025)
More Trees2021£3.2MA tree planting service.THG EcoIngenuity (demerged 2025)
Private Label Nutrition2021£2.7MA vitamin, mineral and supplement manufacturer based in . Nutrition
Preston Plastics Limited2021£18.9MA plastic recycling facility in Preston, Lancashire.THG EcoIngenuity (demerged 2025)
Brighter Foods Limited2021£43.8MA manufacturer and developer of cold-pressed and cold form snack bars in , Wales. Nutrition
Bentley Laboratories LLC2021£180MA prestige skincare and haircare manufacturer in Edison, New Jersey. Beauty
Morvélo2021£0.6MA British cycling apparel brand. Sold to Frasers Group in 2023. Sold (2023)
2021£291.3MA UK-based online beauty retailer. Beauty
City A.M.2023£1.5MA business-focused newspaper distributed in and around London. Ingenuity (demerged 2025)
Biossance2023£15.7MPrestige skincare brand acquired at auction from Amyris, Inc. Beauty


Controversies

Litigation
In 2014, The Hut Group sued for £15 million, alleging that he and his off-shore trust had overstated the profits of Myprotein prior to its acquisition by The Hut Group in 2011. Cookson counter sued for £12.7 million claiming a breach of warranty and fraudulent misrepresentation. The matter went to the High Court in London in October 2014 and, after a month-long trial, judgement was given by William Blair in November 2014 awarding Cookson an overall net result win of £6.5m in damages. "The judgment by The Hon Mr Justice Blair - The Hut Group Ltd v Cookson", England and Wales High Court (Queen's Bench Division) Decisions, 20 November 2014. "Business Desk article - 21 November 2014

At the costs hearing in December 2014, the judge awarded a payment of just under £7.5 million to be made by The Hut Group to Cookson and the Trust in respect of all of the claims and counterclaims in the action and one third of the costs incurred by Cookson and the Trust. "Costs awarded in The Hut Group vs Oliver Cookson & Barclays Private Bank & Trust Ltd - Press Release by DWF

Cookson and the Trust appealed the court's decision to award The Hut Groups damages. The court of appeal dismissed the appeal on 22 March 2016.


Property ownership
In January 2021, investors raised questions over the company's property deal with its CEO and co-founder, Matt Moulding. Moulding sold himself many of the company's property assets, which he then is reported to rent back to THG for £19m annually. In November 2024, it was reported that Moulding had sold the ICON campus, the site of THG's headquarters.

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